When you run a business, some tools are a must-have to begin and to develop your company, day by day. You can grow your business with several online platforms, which often have free functionalities, and which are very useful for content creation, the management of teams, the planning of daily tasks, and business activity in general.
Here is a list of the 10 free best websites for small business owners.
1. Canva
Canva is a graphic design platform which helps users to create marketing documents, presentations, visual content, publications for social networks and many other things. You can find a lot of templates to help you to create your designs. You can use free images and pictures to add on it. You have the possibility to create your designs in the specific dimensions of different platforms like Instagram, LinkedIn, Twitter etc. and schedule your posts on the social networks. You can add your brand’s identity with your logo, your fonts and your colours to facilitate your creations. You can also share your documents with someone else, like a member of your team and you can work together on the same design.
2. Monday.com
Monday.com is a project management tool which gives teams the possibility to create custom work applications for any workflow. The users can set key steps, priorities, assign tasks, set deadlines and receive automated notifications. They can build the applications to meet their specific operational needs and personalise their boards or dashboards, in a way which suits their team. Monday.com is a visual, simple and intuitive platform and can be used for a lot of projects. It's a flexible tool that allows you to change and customise just about anything, at any time.
3. Mailchimp
You can send email and SMS marketing campaigns to your prospects and customers with the marketing automation platform Mailchimp. It offers you the possibility to evaluate your performances with a data analysis. Design templates are available on the platform to help you to create your emails, and customise them as you wish. Promoting your company and using automated messages sent to the clients at the perfect time are just some things you can do with Mailchimp.
4. Wix
Wix is a website building platform which allows you to create the website of your company (including a mobile version). It includes web hosting and design services. You can choose from a lot of templates to create your website or create everything as you wish, from the start. As a user-friendly tool, you don’t need to have skills in web development. You can build your website by yourself. Wix also has a SEO system which helps you to optimise your content, like your blog posts, to improve your position on the search engines. Thanks to the responsive design, the website is available to use on any device.
Google analytics is a free web service of audience analysis for your website. It provides statistics and analytical tools for Search Engine Optimisation (SEO) and marketing purposes. You can measure your performance with a Google account. It allows you to understand the behaviours of your clients or prospects. You can measure the performance and the efficiency of your marketing actions. The data collected by Google Analytics allows you to have access to exclusive insights. Thanks to this, you can reevaluate your actions and reach the right audience.
6. Hootsuite
Hootsuite is a social media management platform, which allows you to manage all your social networks, like Twitter, Instagram or Facebook, from the scheduling of posts to the analysis of the performances of your marketing actions. It takes the form of a dashboard and allows the users to see the activity of the online presence of the company in real time. You also have a live chat and can speak with your team at any moment of the day.
7. HubSpot
The CRM application HubSpot is the perfect tool to manage your business and your digital strategy. It centralises all your data and allows you to manage all your marketing actions: your email campaigns, your posts on social networks, etc. You can track and analyse your sales activity, productivity, individual performance, in real time on the dashboards. Everyone in your company can use the HubSpot CRM: sales, marketing or customer support. A lot of free features are available on it: contact website activity, email tracking, prospect tracking, meeting scheduler or live chat with the web users connect on your website.
8. Zoom
Zoom is a video conferencing application that you can use on every device: tablets, computer or mobile phone. Many functionalities are included on Zoom. You can schedule meetings or webinars with your teams, you can chat live with them thanks to the messaging service, in private or in groups. You also have the possibility to share your screen with the participants when you are in a meeting.
9. Google Drive
Google Drive is an online platform which allows you to share files with your team, collaborate in real time with them, and store documents on a cloud. You can create a workspace by making folders and you can use Google Docs, Google Sheets, Google Slides or Google Forms and many other applications for free. You just need to have a Google Account to use it.
10. Google Calendar
With the Google Calendar application, you can schedule meetings and events, plan tasks, specify where you are out of office, or even plan appointment slots for the next weeks. You can share your schedule with your team, making it a great collaborative platform.
Need more? See our Ultimate Business Checklist.
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