Jane is the founder of Emma by Jane. Emma by Jane is a jewellery brand that "design little pieces of luxury to take you from day-to-night". It was founded in 2017, when Jane decided to leave her full-time, successful Fashion Buying job with Penny's to go it alone and set up her own business.

In three short years, she has pitched her plans and won investment on RTE's Dragons Den, but she later decided for the company it was best to go it alone. Jane won IBYEs Best Young Entrepreneur and a €15k investment which she used to grow her supplier base, improve their packaging and invest in their e-commerce business.

85% of Emma by Jane's business is in Ireland with the rest exporting to Australia, the UK, and the US.

Every year, Emma by Jane has grown and increased their profits and this year they are working towards moving the business from being a sole-trader to a company, growing the team, and looking at investor options. Their strategy is to grow their export market this year, a huge challenge but one that they are excited to take advantage of to increase growth.

This year the challenge of managing a growing business and starting a family is also Jane's biggest challenge as she is due her first baby in the summer!

Jane Asple

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Jane Asple
Jane Asple
Jane Asple

Jane Asple

Founder

Emma by Jane