Fiona is a Chartered Accountant and the Founder of Green Outlook. At Green Outlook, Fiona promotes sustainable living and supports customers to reduce their environmental impact. She qualified as a Chartered Accountant in 2016 having trained with KPMG in their Consulting Department working with clients from various industries and countries. It is here she developed her professional and team leadership skills during her 4 years at KPMG. In 2016 Fiona joined a renewable energy company, as Senior Accountant. Fiona further developed her accounting and business skills reporting to Senior Management. This company closed in 2018 and Fiona was made redundant, so she set off travelling for 5 months. While travelling Fiona developed a passion for sustainability and achieving the UN Sustainable Development Goals 203. Fiona founded Green Outlook on her return beginning at local markets and launching the online shop in May 2019. It is a self-funded business and Fiona has worked hard building the customer base and brand over the last few years. At Green Outlook, Fiona is passionate about supporting local, sustainable and plastic free alternatives and sells a growing range of sustainable personal care products. In addition, Fiona values the role of networking and is a committee member of the Network Ireland Kildare Branch.
Fiona Smiddy
Founder and CEO
Green Outlook