Aoife Lenihan is the Co-Founder of SIAR Photography. SIAR meaning “West” or Westward” in Irish, is a range of contemporary photographic prints and products of Ireland. Their photographs are original shots by Gary Collins - captured, printed, packaged & sold from County Clare on the Wild Atlantic Way. SIAR Photography arises from looking at the Irish landscape and culture in a unique way, with a local perspective, portraying the environment, Irish culture and heritage along with landscape photographic shots. Aoife is also a Brand and Digital Marketing Professional. With a personal passion for small business and Irish design, Aoife brings her experience in brand and marketing to SIAR Photography, looking after their ecommerce platform, digital and social media marketing and identifying opportunities for their brand and products.