How to Write a Press Release + Business Storytelling

Have you always wanted your business to be featured in the news?

Whether it's local or international publications- getting the name for your business out there is an important part in the success of any entrepreneur or small business owner.

Getting featured in the news, whether it's online, by print or on radio can help lend credibility to your business, build up customer support and give you new customers from all walks of life. But how does everybody else do it?  Most of them  work with PR agencies that charge 1000s to help get your name out there, but with no guaranteed results. But you can find out the quick and easy way to do it yourself by attending this workshop and/or getting a press release written for you and your business! 

In this live workshop you'll learn:

• How businesses get featured in the news and best practices to achieve success in PR 
• Understanding the format of a press release, what to include and where 
• How to get your business in front of the right journalists 
• Key takeaways on how to find newsworthy titles for you and your business to get interest from publishers
• Identifying headlines for small to large organisations, product and service based businesses  
• How to tell your business story in a way that connects with readers and listeners 
• Learning how to bring your business story into your brand across social media channels 

For all those who have RSVP'd, you'll also get a live recording of the event to watch back! 

If you're stuck on time but really want to get your press release done soon, the team at Mentor Her can do it for you! Mentor Her has been featured in a number of publications since we launched our business just two years ago including Forbes, Irish Country Magazine, the Irish Times, Tech News, LMFM and Dublin City radio to name a few...

Package 1: Get your Press Release  

Meet with Mentor Her founder Katie Doyle for 30 minutes on Zoom. An English literature graduate, Katie will research your business and give you five potential headlines that you can bring to the table when speaking to journalists. Once you decide on your favourite, Katie will write a full press release for you and your business to use now or in the future.

Package 2: Business Storytelling 

Don't know where to start with your brand messaging? Get a month worth of business coaching to get your business ready for the press. Over four sessions you will learn how to write your business story on a step-by-step process, how to become clearer on your brand messaging and how to stabilize your brand across all social media platforms. In the final session, you'll walk away with a clear business story for your website, social media and behind the scenes pitching, alongside a beautiful press release ready to launch!