Tracy O’Brien is Managing Director of The People Password Ltd., a business which focuses on unlocking the potential in people through business strategy and management solutions, training, coaching, mentoring, mediation and positive HR Solutions.
A former HR Director, Tracy established her business to bring her passion for and experience in delivering business results through people to CEOs, Business Owners, HR Departments and Individuals.
A Psychologist with over 20 years board level and generalist HR and business leadership experience, Tracy works with senior teams to develop business strategy and improve the effectiveness of the team.
Tracy holds a number of non-executive director positions and has experience in successfully managing simultaneous and varied multi-million-euro projects to achieve immediate and
long-term positive impact on revenue, profit and overall corporate value.
Tracy is a Fellow of the CIPD (Chartered Institute of Personnel and Development) and is an
active member of the MII (Mediation Institute of Ireland), the IOD (Institute of Directors)
and EAWOP (European Association of Work & Organisation Psychology). Tracy is also a member of the judging panel for the European Business Awards and Chairs a number of National Committees.
The People Password